Leveraging Social Media and Patient Testimonials for Drug Promotion and Understanding Interactions with Patient and Advocacy Groups


In this session, you will learn to:

1) Recognize the challenges of various social media platforms and understand how to compliantly promote content;

2) Develop an understanding of the benefits and values of patients & caregivers testimonials through best practices, and

3) Evaluate risk when creating new programs and interacting with patients & advocacy groups.

Speaker Biography:

Micheline Awad, MBA leads the Advertising & Promotion and Labeling functions at Turning Point Therapeutics. She has over 20 years of Biotechnology/Pharmaceutical industry experience, including Regulatory Affairs (RA) strategy, RA – Advertising & Promotion, and recently RA Labeling. Micheline’s Regulatory experience includes Biologic, Drug, and Device, with multiple product/indication launches. She received her M.B.A. from University of Southern California with a focus on Strategy and Marketing, and her B.S. in Biology specializing in Biotechnology from George Mason University.

Registration Information:
Online registration ends Tuesday, 16 August 2022.